A little-publicised GA4 update in November 2025 changed how traffic is attributed, making YoY channel comparisons misleading for many businesses. Here's what changed, how to spot it, and what it means for your reporting.
In this post we'll break down exactly what the GA4 data delays are, what they cost in practice, and how leading UK ecommerce brands are solving the problem.
Google is making a significant change to how GA4 and Google Ads share data on 15 June 2026.
In the world of e-commerce, discount codes are a popular and effective way to attract new customers and reward loyal ones.
Consent Mode V2 is a powerful tool in GA4 that ensures data collection respects user consent while still enabling effective analytics.
Before critiquing it, it’s important to be clear about what Google Tag Gateway actually is.
