AEO & GEO
(AI Search)
More and more customers go to AI for answers, and we help make your brand the one AI recommends. We use research, audits and ongoing optimisation to improve how AI search platforms such as ChatGPT, Gemini and Google’s AI Overviews and AI Mode understand, trust and cite your brand. Then we turn that visibility into measurable growth.
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Fabric Analytics are now also experts in AEO & GEO
AEO and GEO are the practice of making your brand easy for AI platforms to find, understand, trust and recommend.
We review your whole digital ecosystem to find where AI search is helping your brand and where it's holding it back. Our process is led by data and experts. It maximises growth and protects your brand from negative sentiment. Our main focus is to improve your visibility in AI search and turn it into measurable gains across your key digital KPIs.
Equity Mapping
We build a complete view of your website: its topics, its pages and how visible each one is in both traditional and AI search. We bring together Search Console data, AI visibility and citation data, site crawl data and competitor analysis. That shows where your brand already has authority, where competitors are winning and which gaps are worth closing first.
Website Auditing & Optimisation
We audit your site the way AI crawlers see it, covering areas including indexation, structured data and site architecture. We then give you clear recommendations, prioritised by impact, so your site is easier for AI to discover, understand and cite.
Content Strategy & Optimisation
AI platforms recommend brands they see as credible experts. We review your content against E-E-A-T principles (Experience, Expertise, Authoritativeness and Trustworthiness), which AI platforms use to judge trust, and run a competitor gap analysis to find missed opportunities. Then we build a data-backed content strategy that makes your brand the obvious answer.
Social & Search Review
AI platforms often cite social channels alongside your website. We review how your social channels appear and are cited across AI search and Google, then create a data-led recommendations for your creative teams to help boost your visibility beyond your own site.
Reputation Monitoring
Being mentioned isn't enough. It matters how you're mentioned. We monitor the sentiment and accuracy of what AI platforms say about your brand, giving you early warning of negative or incorrect information before it costs you customers.
AI Visibility Reporting
We track your citations, prompt rankings and share of voice across the major AI platforms and benchmark them against your competitors. Then we connect that performance to your traffic, conversions and revenue. You get one view of your whole digital performance in a monthly Looker Studio dashboard, with quarterly reviews of results and next priorities.
Search has changed
Customers are getting answers straight from AI, often without visiting a website. If your brand isn't part of those answers, you're invisible at the moment that matters most.
Our AEO & GEO service combines Fabric's analytics expertise with in-depth AI search research. We help you understand how AI platforms see your brand today, what's influencing them and what it will take to be recommended. Everything we do is tied back to your commercial goals, so you can see the impact on traffic, leads and revenue, not just visibility.
The 3 phases of success
Phase 1 : Audit & Strategy
We start with a full AI search visibility audit. It covers your current position, your competitors, sentiment and your biggest opportunities. From there we build a clear strategy, prioritised by commercial impact.
Phase 2: Optimise
We put the plan into action through technical and content optimisation, making your site the reliable source of truth AI platforms cite.
Phase 3: Report & Protect
We track your AI visibility, citations, sentiment and share of voice alongside your core KPIs, with early warning of anything that could affect your reputation. That way you can see exactly what's working and we can keep refining the strategy for continued growth.
FAQ
Common questions about AEO & GEO
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Reach out to our expert team and we will arrange a call to discuss your Data, Analytics and Conversion Rate requirements.