Tag management & tracking

Here you'll find all our articles related to tag management and tracking.

Why Server-Side Tracking Matters for Your Business

Why Server-Side Tracking Matters for Your Business

Several brands we work with are continuously advised by platforms like Awin to move to server-side tracking.

March 5, 2026
What does our GTM certification mean for your business?

What does our GTM certification mean for your business?

We’re proud to share some exciting news: following a rigorous testing and approval process, Google has officially recognised Fabric Analytics as a certified partner for Google Tag Manager.

January 21, 2026
What is the iOS 26 update and what does it mean for your data?

What is the iOS 26 update and what does it mean for your data?

This post explains the key changes coming with Apple’s iOS 26 update and how they affect your analytics and advertising data.

March 5, 2026

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