Hannah Linz
Hannah Linz

Hannah Linz

With over 9 years of experience in analytics, Hannah combines technical expertise with a passion for transforming complex data into clear, actionable insights. Known for her sharp eye for detail and ability to simplify the complex, she helps businesses make smarter, data-driven decisions. Outside of work, Hannah enjoys playing rounders, spending time with family and friends, and indulging in good food.

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Hannah Linz

Why Your GA4 Channel Data Looks Wrong YoY

Why Your GA4 Channel Data Looks Wrong YoY

A little-publicised GA4 update in November 2025 changed how traffic is attributed, making YoY channel comparisons misleading for many businesses. Here's what changed, how to spot it, and what it means for your reporting.

June 19, 2026

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