Can You Trust Your GA4 Data?
GA4 Setup
Most GA4 setups contain hidden tracking errors, non-compliance issues and unreliable reporting.
If your data isn’t accurate, it’s impossible to make confident marketing decisions.
Our FREE GA4 Audit reviews your setup and uncovers issues such as:
Does this sound familiar?
Many businesses migrated to GA4 quickly when Universal Analytics was retired. As a result, implementations often contain hidden issues that affect reporting and decision making. Over 80% of GA4 implementations we review contain significant tracking or configuration issues.
Your GA4 numbers don’t match other platforms
You’re seeing large differences between GA4, ad platforms and backend revenue data.
Conversion tracking stopped working properly
Important actions like purchases, leads or sign-ups are not being captured correctly.
Your marketing attribution doesn’t make sense
Channels appear to be underperforming or overperforming due to incorrect configuration.
Events and conversions may not be configured correctly
Your GA4 setup may not reflect the key actions that matter to your business.
Testing results don’t match GA4 data
Your experimentation or CRO platform shows one result, while GA4 and other analytics tools show something different. This makes it difficult to trust experiment outcomes or confidently scale winning tests.
You’re unsure whether your setup is compliant
Cookie consent, tagging and tracking may not align with privacy requirements.
If any of these issues sound familiar, your GA4 setup may be affecting the accuracy of your reporting and the confidence of your marketing decisions.
Trusted by teams who rely on accurate data
“Fabric have been incredibly helpful on our journey.
They bring expertise, clear communication and actionable insights that are helping us optimise campaigns and deliver better returns.”
From Audit to Actionable Insights
Request Your Free GA4 Audit
Submit your request and our experts will review your GA4 setup to uncover tracking gaps and data issues.
Audit Walkthrough
We present the findings in a short session, explaining what’s working, what’s broken and where opportunities exist.
GA4 Implementation
If you choose to proceed, we configure GA4 to best practice and align tracking with your business goals.
Data Enablement
We train your team and provide dashboards and ongoing support so you can confidently use your data.
Trusted by teams where data accuracy matters
How we helped Pharmacy2U reduce BigQuery Costs by 80%
Fabric delivered an 80% reduction in BigQuery costs, implemented server-side GTM in under two weeks, and ensured all four Pharmacy2U sites passed full ICO compliance — creating a faster, more accurate and scalable data foundation.
BigQuery Costs
Book Your Free GA4 Audit
Our expert team will review your GA4 setup and identify any tracking or reporting issues.
✔ Identify hidden GA4 tracking issues
✔ Improve attribution accuracy
✔ Ensure your data supports better marketing decisions