Through a structured programme of measurement, analysis and optimisation, we help you understand exactly how site speed impacts your customers’ experience and commercial performance. By identifying bottlenecks across pages, devices and user journeys, we prioritise improvements that reduce friction, improve engagement and increase conversion rates. In turn, we help you translate faster load times into measurable gains in revenue, SEO performance and advertising efficiency.
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Let us help you to ensure that site speed becomes a competitive advantage, not a constraint on growth.
We benchmark your current site speed across devices, browsers and key pages to identify the issues having the greatest impact on user experience and conversion.
Using real user data, we analyse how load times affect engagement, bounce rate and revenue — focusing on what customers actually experience, not just lab scores.
We diagnose and improve Core Web Vitals, helping you meet Google’s performance thresholds and strengthen SEO, visibility and organic traffic.
We identify the pages and user journeys where speed improvements will deliver the greatest commercial return, ensuring effort is focused where it matters most.
We provide clear, prioritised recommendations for developers, and work closely with your teams to support implementation and validation.
We track performance improvements over time, ensuring gains are sustained and site speed continues to support growth as your site evolves.
At My 1st Years, we carried out a focused programme of site speed optimisation as part of a wider CRO and GA4 reconfiguration. By improving key performance metrics across the site, we reduced friction in the customer journey and helped drive a measurable uplift in conversion rate, proving that faster experiences directly translated into stronger commercial performance.






Get in touch to request your free website audit. We will give you a call to discuss your business requirements. We can support your team to get the most from your GA data, ensure you are fully compliant and create a robust tagging solution.

Once we know your GA setup is robust and accurate, we can support with a full CRO programme. We will carry out in-depth competititor research, get your site up to speed and establish a detailed A/B testing schedule to target key improvements on your site and optimise conversion.

The best way to act on your data insights is in Real-Time. Once we install Fabric Real-Time on your site you will have instant access to campaign results meaning you won't waste any ad spend and can make improvements to your site instantly. Talk to us today about how Fabric Real-Time can improve your revenue.
Our proprietary 125 point audit will help you to identify the gaps in your GA4 data and where your business is losing revenue.
Request a Free Audit TodayReach out to our expert team and we will arrange a call to discuss your Data, Analytics and Conversion Rate requirements.