How can Fabric help your business?

Fabric partnered with FGH to deliver a structured CRO programme across key ecommerce journeys, using experimentation to optimise customer experience and increase performance. Through continuous testing and insight-led optimisation, the programme generated significant incremental revenue and improvements across product discovery, checkout and credit applications.

Fabric partnered with Chillblast to rebuild GA4 tracking across three ecommerce brands, restoring accurate revenue reporting and deeper visibility into user behaviour. Alongside analytics transformation, we implemented a structured CRO programme focused on high-intent journeys and checkout optimisation to unlock measurable revenue growth.

Fabric supported The Nursery Store through a structured transition from Universal Analytics to GA4, ensuring their bespoke ecommerce platform maintained robust tracking and reporting continuity. Alongside technical implementation, we enabled the internal team with training and documentation to confidently manage GA4 and maintain full reporting independence.

Fabric partnered with Astrid & Miyu to strengthen their analytics foundation and introduce a structured CRO testing programme across three Shopify stores. By improving GA4 tracking, migrating consent infrastructure and embedding experimentation, the brand unlocked clearer performance insight and significant growth in revenue and conversion.

Fabric rebuilt Darts Corner’s tracking and reporting infrastructure, replacing limited Shopify analytics with a custom GA4 data layer, segmented market reporting and real-time performance visibility. The result is clearer insight across UK and Germany, more accurate marketing attribution, and live trading data to support faster, more confident decision-making.

Nadine Merabi partnered with Fabric to transform its analytics into a real-time performance tool. By rebuilding tracking, improving data confidence, and introducing Fabric RealTime, the brand gained live performance insight for faster decisions and smarter marketing investment.

Brother worked with Fabric to gain clearer customer insight across digital channels. By improving segmentation, simplifying journeys, and optimising experimentation, the team achieved stronger engagement, clearer intent signals, and improved click-through rates to retail partners.

BestHeating turned to Fabric to unlock conversion opportunities across its flagship retail experience. Through continuous testing, customer insight, and UX optimisation, Fabric helped increase add-to-cart rates, improve checkout completion, and drive higher overall transactions.

My First Years partnered with Fabric to strengthen performance through data-led CRO. A robust GA4 setup and high-velocity testing programme delivered faster sites, higher conversion rates, and measurable revenue uplift, positioning the team for sustained data-driven growth.

Adanola faced widespread data quality and tracking issues. Fabric unified fragmented tracking into a compliant GA4 framework, fixed attribution and consent configuration, and rebuilt its purchase funnel to deliver trusted performance data and restore confidence in reporting workflows.

Sweaty Betty partnered with Fabric Analytics to unify compliance, tracking, and analytics across global brand sites. The collaboration empowered teams with accurate, actionable insights, reduced unassigned traffic, and supported more confident data-driven decision-making.

Castore needed to migrate 35+ international sites to GA4 and integrate many data sources. Fabric helped unify reporting, ensure accurate Shopify and GTM tracking, and build a centralised analytics platform, creating dozens of reports and enabling more consistent, reliable performance analysis.

Pharmacy2U needed a scalable analytics partner to support rapid digital growth. Fabric helped optimise tracking, ensure compliance, and cut BigQuery reporting costs by 80%, while improving the customer data experience and enabling more efficient measurement across teams and tools.

ScS partnered with Fabric to strengthen analytics capability, unify data, and build intuitive dashboards and training. Fabric reconfigured GA4, improved data governance and compliance, and supported better decision-making, leading to increased transactions, improved efficiency, and reduced CPA.