How can Fabric help your business?

“I've been most impressed with Fabric's understanding of our markets, our objectives, and the challenges we face in our industry. This has led to several site improvements, and we continue to roll these out with great success.”

“Fabric increased our significant tests from one per month to five - driving around £800k per month in incremental demand and accelerating real commercial progress. Fabric worked across deployment and leadership to remove barriers and unlock exceptional results.”

“We needed a partner that could help us across various angles from CRO, data and site speed. There was a real breadth of service offered from Fabric which meant any requirements we had, we could work together on.”

“What impressed us most about the Fabric team to date is they feel like an extension of our team. There’s a lot of passion and energy and it allows us to get in touch if there’s something that we need. They’re really responsive.”

“It’s led us to make better informed decisions because we have seen a more robust data set using Fabric Analytics. Overall it’s improved the skill set of the team. It’s left us fundamentally with a better foundation for the business.”

“Fabric have been incredibly helpful on this journey, bringing expertise, clear communication and actionable insights which are already making a real difference to the work that we do.”

“The great thing about Fabric Analytics is they were always willing to go above and beyond, even if things were out of scope, as well as their open and collaborative communication style.”

“Fabric organised several training sessions, they are super approachable and always ready to answer any quesions, making them feel a part of the Astrid and Miyu family.”

“We didn’t have any real A/B testing or MVT testing set up for our future developments, we wanted to become more customer focused and data driven with our development and this is a key reason we chose to work with Fabric."

“Fabric brought in a number of industry best practices, helped implement consent mode and also helped give our internal experts and teams the confidence to ensure that we were guiding the wider business in the right direction when we were validation our data”

“The result is we've now got analytics we can trust. We've got accurate purchase tracking, reliable reporting, and confidence in the decisions that we make.”

“Fabric have become a true extension of our team, helping us use data to shape smarter design and customer journeys. Within the first month of working on CRO, we saw strong results across add-to-bag, checkout progression, and site speed.”

“The support from Fabric was invaluable in giving our business confidence in the integrity of the analytics data. We’re looking forward to working with them moving forward.”

“Fabric transformed our complex analytics setup into trusted data — and are now a key part of our digital team.”

“We’ve been working alongside Fabric on some big projects including rewriting our dataLayer and implementing consent mode V2. They’ve been fantastic, working very diligently alongside developers and integrating well with the team to give them the reporting they need.”

“The team have been fantastic to work with, very knowledgeable and real experts at what they do.”

“Fabric were invaluable in making sure we had exactly what we needed from a data perspective. As a result we also asked them to look at CRO and the results speak for themselves in terms of what they achieved for us.”

“Fabric helped us build and implement a strong test and learn culture at Freeman’s. We run about 8 tests a month with some surprising losers and lots of strong winners, we are learning about customers every day, learning about the website every day and how people interact with it and importantly we are making smarter decisions."

“We’d been experiencing issues with our GA4 data and team at Fabric fixed them incredibly quickly in a collaborative way. We’re delighted with the results.”

“We were so impressed with the training that the team delivered. It was digestible for all, fun and Fabric tailored it really well to our business needs. I wouldn’t hesitate to recommend them for your analytics queries.”

“Fabric found a few issues which we wouldn’t have identified in-house. This has given us more robust data and business intelligence for us to work from. They were really clear, concise and gave actionable insights. “

“We reached out to Fabric because we needed some help with fixing incorrect data, transitioning some tracking into GTM and making sure the way we track data was fully optimised and the data we were seeing in analytics was accurate.”

“We needed help from Fabric in a number of areas; we needed to make the cookie banner enforceable, how we were managing PII, removing some distortions in duplicate page views, unassigned traffic and user categorisations. ”

“I was impressed with Fabric’s efficiency and expertise. This is evident from the beginning of our process with them. They delivered on their promises, I highly recommend them.”