AEO & GEO vs SEO: What's the Difference?
Understand the difference between AEO, GEO and SEO, and why it matters to your brand.
October 14, 2026


With over 7 years of experience across digital marketing and SEO, James has been exploring AI since ChatGPT launched in 2022, going on to focus on how it is changing search. He pairs strategic thinking with a practical, hands-on approach, helping businesses understand how AI affects the way customers find them and how to stay visible as search evolves. Outside of work, James loves spending time outdoors, whether he's hiking or playing golf with his wife.

Understand the difference between AEO, GEO and SEO, and why it matters to your brand.

