Dan Wigley

Dan has over 15 years’ experience in data, web analytics and website experience. At Fabric he’s responsible for our clients, strategy and partnerships. The only thing Dan loves more than this industry is basketball and delicious food.

Articles by

Dan Wigley

GA4 & Analytics

GA4 Annotations: A Guide by Fabric

Google has re-introduced annotations in GA4 — a simple but powerful way to add context directly into your analytics reports.

March 5, 2026

What does our GTM certification mean for your business?

Tag management & tracking

What does our GTM certification mean for your business?

We’re proud to share some exciting news: following a rigorous testing and approval process, Google has officially recognised Fabric Analytics as a certified partner for Google Tag Manager.

January 21, 2026

Was the switch to GA4 actually required? Google’s privacy sandbox announcement

GA4 & Analytics

Was the switch to GA4 actually required? Google’s privacy sandbox announcement

Google’s Privacy Sandbox has evolved significantly — and its impact on third-party cookies is now far from certain.

March 5, 2026