Weaving data into the heart of your business
We’re a data-first agency, specialising in digital analytics and experimentation to deliver better website experiences and boosting business growth.
The great team of industry experts behind Fabric
We pride ourselves on building strong relationships with our clients to weave together tailored data enablement solutions that power more effective business performance. We deliver with passion, diligence and curiosity to drive our clients’ businesses forward. We approach our solutions as a true partner and operate as an extension of your team all while building a culture based on fun, innovation and honesty.
More About UsHigh-impact services to take your business to the next level
From auditing your website analytics to running A/B tests, delivering Real-Time user insights with Fabric Real-Time, and training your team in Google Analytics, Fabric Analytics supports your business end-to-end.We identify opportunities, validate hypotheses with experiments, and embed the skills your team needs - all focused on one thing: maximising revenue from your website.
Analytics Audit /
Tag Implementation
Our specialist team will audit your existing GA account against our proprietary 125 point scorecard.
Data Analysis / Visualisation
We design intuitive dashboards providing clear solutions to support decision-making.
Real-Time
Analytics
Providing real-time access to your GA4 data including traffic sources typically delayed by processing.
Conversion Rate Optimisation
Maximising revenue growth for clients and engage customers online through insight-led optimisation.
Site Speed Optimisation
Providing ongoing expert support and recommendations guided by comprehensive site speed analysis.
User
Research
Enabling you to better understand the how and why of customer interactions through a variety of qualitative techniques.
The results speak for themselves
Don't take our word for it, take theirs!
Sweaty Betty
Castore
Astrid & Miyu
The Works
The Nursery Store
Freemans
““Fabric brought industry best practices, deep technical expertise, and helped us reach a confident, trusted state of data — giving our teams the clarity to guide the wider business in the right direction.””
“Fabric delivered a robust GA4 foundation that transformed how we make decisions, strengthened our team’s capabilities, and became a true extension of our business.”
“Fabric helped us build a fast, effective experimentation programme — improving site speed, challenging assumptions, and delivering meaningful gains across the customer journey.”
“Fabric have been incredibly helpful on this journey, bringing expertise, clear communication and actionable insights which are already making a real difference to the work that we do.”
“Fabric’s audit-driven approach, clear documentation, and training gave us a GA4 setup we trust — without overloading our development team.”
“Fabric helped us move faster with experimentation, run impactful tests at scale, and make smarter, data-led decisions that support our growth goals.”
Our 3-step Process
GA4 Audit and Tag Configuration
Get in touch to request your free website audit. We will give you a call to discuss your business requirements. We can support your team to get the most from your GA data, ensure you are fully compliant and create a robust tagging solution.
CRO Programme
Once we know your GA setup is robust and accurate, we can support with a full CRO programme. We will carry out in-depth competititor research, get your site up to speed and establish a detailed A/B testing schedule to target key improvements on your site and optimise conversion.
Real-Time Results
The best way to act on your data insights is in Real-Time. Once we install Fabric Real-Time on your site you will have instant access to campaign results meaning you won't waste any ad spend and can make improvements to your site instantly. Talk to us today about how Fabric Real-Time can improve your revenue.
Unlock the power of your GA4 data
Our proprietary 125 point audit will help you to identify the gaps in your GA4 data and where your business is losing revenue.
Request a Free Audit Today