Real-Time Ecommerce Analytics.
No GA4 Delays.
Google Analytics delays accurate reporting by up to 48 hours — and traffic source attribution changes for up to 12 days. Fabric Real-Time connects to your BigQuery export and delivers live dashboards your trading team can actually act on.
Book a Discovery Call
GA4 delays cost real money every day
GA4 was not designed for in-day trading decisions. These aren't minor inconveniences — they're structural delays built into the platform that directly limit your ability to act.
48 h
GA4's standard reports — Acquisition, Monetisation, Engagement — take up to 48 hours to fully populate. During a live campaign, sale or product launch, you have no reliable view of what's actually happening.
12 d
Google officially confirms that attribution credit can be revised up to 12 days after key events are recorded. Every budget decision and channel optimisation made in that window is based on provisional, incomplete data.
£ ??
Without live visibility into your checkout funnel, a technical fault — a broken payment step, a 404 on checkout — can drain revenue for hours before anyone notices. By then, the damage is done.
How we helped Nadine Merabi gain real-time data insights and save £60k
Nadine Merabi partnered with Fabric Analytics to gain real-time visibility into on-site customer behaviour during key trading moments. By using Fabric Real-Time, the team could monitor performance as it happened, respond instantly to user behaviour, and make confident trading and merchandising decisions that maximised impact during peak demand.
Real outcomes for real ecommerce teams
£1M+
A checkout technology issue at a major UK sports retailer was identified within minutes of occurring and resolved before it could cause significant commercial damage
20 min
Live data delivered within 20 minutes, replacing GA4's 48-hour standard reporting window and 12-day attribution reclassification
1 week
From BigQuery access to fully operational live dashboards — deployed and embedded into your trading workflow in as little as one week
From delayed GA4 to Real-Time dashboards in one week
Fabric Real-Time connects directly to your existing GA4 BigQuery export — no new tracking, no disruption to your current setup, no internal engineering resource required.
GA4 Audit
We validate your existing GA4 setup to ensure data integrity before connecting — so what flows into your dashboards is accurate from day one.
BigQuery Connection
We connect Fabric Real-Time directly to your BigQuery export — the fastest and most reliable path to live data from your GA4 property.
Dashboard Build
We build bespoke dashboards aligned to your commercial goals — revenue, conversion, channel mix, checkout funnel, product launches.
Go Live
Your dashboards go live, your team is onboarded, and you start trading with real-time intelligence — typically within one week of kick-off.
Everything your team needs to trade in real time
20 Minute Data Freshness
Live data refreshed every 20 minutes from your BigQuery export — replacing GA4's multi-hour and multi-day delays with data you can actually trust in the moment.
Accurate Channel Attribution
Know which channels are driving revenue right now — paid search, paid social, email, affiliates — with no 12-day reclassification window hanging over your decisions.
Live Checkout Monitoring
Real-time visibility into every step of your checkout funnel. Spot drop-offs and technical issues within minutes — before they become significant revenue loss.
Product Launch Tracking
Monitor revenue spikes live during product drops. Assess campaign performance within 20 minutes of launch so you can make in-flight decisions at peak demand.
Multi-Market, Web and App
A single unified view across your web and app channels, with country-level breakdowns — no more switching between reports to piece together what's happening globally.
Bespoke to Your Business
Dashboards built around your KPIs, your team structure, and your trading calendar — not a generic template. Always-on maintenance included as standard.
See what your data looks like without the delay
Book a no-pressure discovery call with our team. We'll look at your current GA4 setup, show you exactly what Fabric Real-Time would deliver, and give you a clear picture of what's possible — in 30 minutes.
FAQ
Common questions about GA4 delays & real-time data
We are ready to help you. Get in touch today
Reach out to our expert team and we will arrange a call to discuss your Data, Analytics and Conversion Rate requirements.