Rethinking Google Tag Gateway: Where It Fits (and Where It Doesn’t)
Before critiquing it, it’s important to be clear about what Google Tag Gateway actually is.
March 18, 2026
Steve Whiteley
Steve had been involved in digital analytics for 15 years both as an analyst and as an implementation consultant. He also has data visualisation experience in both Tableau and Power BI. He enjoys running and being told what to do by his three Grandchildren.
Articles by
Steve Whiteley
