How we helped ScS maximise the value of their data
ScS partnered with Fabric to strengthen analytics capability, unify data, and build intuitive dashboards and training. Fabric reconfigured GA4, improved data governance and compliance, and supported better decision-making, leading to increased transactions, improved efficiency, and reduced CPA.
GA4 Audit, Consent Mode
Salesforce Commerce Cloud
The Challenge
ScS has evolved from a general home furnishing store to one of the UK’s leading sofa and carpet specialists. Founded in 1894 in Sunderland, Tyne and Wear, the business has grown over more than 125 years by offering quality products and putting customers first. Today, ScS operates 101 stores across the UK, employs over 1,500 people, and is listed on the London Stock Exchange.
ScS needed a partner to complement their internal teams by supporting data governance, data compliance, training, CRO, general consultancy, and ultimately making better use of their data.
The Strategy
The objective was to maximise the value of ScS’s data while helping teams become as self-sufficient as possible. Fabric Analytics took the time to fully understand the business and its requirements, immersing ourselves in the organisation, including time spent onsite.
We began by reconfiguring the GA4 account to ensure robust, reliable data and enable all advanced GA4 functionality. Fabric also merged extensive datasets, using advanced analytical approaches to extract meaningful, actionable insights.
The team’s expert-level GA4 knowledge uncovered crucial patterns and trends, strengthening strategic decision-making across the business. Deliverables included intuitive dashboards, advanced segmentation, and user-friendly visualisations. This work not only improved operational efficiency, but also positioned Fabric Analytics as a trusted long-term partner, recognised for delivering insight through GA4 implementation and enablement.
Tailored training sessions were delivered to ensure strong alignment with ScS’s objectives and to embed analytics capability across teams.
The Results
As a result of the partnership, ScS achieved a 35% improvement in transactions alongside a 13% decrease in cost per acquisition, significantly improving marketing efficiency. In parallel, over 20 team members were trained, increasing internal capability and supporting long-term, data-driven decision-making.
Don't take our word for it, take theirs!
“Fabric combined GA4 best practice with a deep understanding of our unique setup.Their technical expertise gave our teams confidence in the data — and clarity across the business.They don’t just implement; they listen, adapt, and deliver.”
“We work with some of the biggest sports organisations in the world, so having absolute confidence in our data is critical. Fabric came in and delivered a full GA4 solution that met the standards we needed, while working closely with my team to make sure everything was done properly.
"Fabric have run multiple A/B and MVT tests across the site, uncovered some unexpected results, and been able to test bigger changes before committing to development. They also reviewed our site speed and recommended simple fixes — one of which reduced load time by 30%. Fabric have been brilliant at prioritisation, listening to what we need, and helping us move faster while making smarter decisions.”
