How we helped Pharmacy2U reduce BigQuery Costs by 80%
Pharmacy2U needed a scalable analytics partner to support rapid digital growth. Fabric helped optimise tracking, ensure compliance, and cut BigQuery reporting costs by 80%, while improving the customer data experience and enabling more efficient measurement across teams and tools.
GA4 Audit, GTM, BigQuery,
WooCommerce
The Challenge
Pharmacy2U is a UK-based digital healthcare company founded in 1999 and headquartered in Leeds. As the country’s largest online pharmacy, it partners with the NHS to manage repeat prescriptions, dispensing over 1 million medication items per month and delivering them directly to patients’ homes. Embracing a digital-first model, Pharmacy2U operates four different websites including Pharmacy2U, Chemist Direct, LloydsDirect and The PharmPet Co. They combine automated dispensing, user-friendly online prescription management and convenient courier delivery to bring pharmacy services into the modern era.
With a mission to put patients in control of their healthcare, Pharmacy2U continues to expand its offering across online GP consultations, pet health and wellness products. However, rapid growth and strict compliance requirements meant they needed a partner to ensure all sites were fully compliant, to improve affiliate tracking and BigQuery reporting, and to better understand their data to enhance the overall customer experience.
The Strategy
Fabric Analytics began with a full audit across all four sites, ensuring cookie and ICO compliance. We implemented a server-side GTM structure to improve affiliate tracking accuracy and remove unnecessary third-party fees. Our expert team completed this in under two weeks – a testament to our speed and collaboration.
Next, we addressed inefficiencies in BigQuery reporting, where multiple scheduled queries were driving up costs. By redesigning and streamlining the data pipeline from the GA4 BigQuery export, we reduced complexity and significantly cut ongoing processing costs – achieving an estimated 80% reduction in BigQuery costs through improved efficiency and automation.
The Results
Fabric’s work delivered clear and measurable impact across all areas of the project. Pharmacy2U achieved an 80% reduction in BigQuery costs, driven by a more efficient and streamlined data pipeline, while the rollout of server-side GTM was completed in under two weeks, improving tracking accuracy and removing unnecessary third-party fee exposure. In addition, Fabric completed four full ICO and cookie compliance audits across Pharmacy2U’s sites, ensuring each brand met the required regulatory standards and could continue scaling safely and confidently.
Don't take our word for it, take theirs!
“Fabric combined GA4 best practice with a deep understanding of our unique setup.Their technical expertise gave our teams confidence in the data — and clarity across the business.They don’t just implement; they listen, adapt, and deliver.”
“We work with some of the biggest sports organisations in the world, so having absolute confidence in our data is critical. Fabric came in and delivered a full GA4 solution that met the standards we needed, while working closely with my team to make sure everything was done properly.
"Fabric have run multiple A/B and MVT tests across the site, uncovered some unexpected results, and been able to test bigger changes before committing to development. They also reviewed our site speed and recommended simple fixes — one of which reduced load time by 30%. Fabric have been brilliant at prioritisation, listening to what we need, and helping us move faster while making smarter decisions.”
