How we helped Nadine Merabi unlock real-time data insights
Nadine Merabi partnered with Fabric to transform its analytics into a real-time performance tool. By rebuilding tracking, improving data confidence, and introducing Fabric RealTime, the brand gained live performance insight for faster decisions and smarter marketing investment.
GA Audit, Fabric RealTime
CloudFront
The Challenge
As Nadine Merabi expanded into new markets and channels, the team faced limited trust in their data, fragmented reporting across regions, and little visibility into what was driving performance day to day. Rapid growth brought new complexity for the business.
Key eCommerce metrics weren’t behaving as expected, traffic sources were unreliable, and privacy concerns were adding further uncertainty. With a lean internal team, the lack of accurate, timely insight made it difficult to understand why performance fluctuated - particularly during high-pressure trading periods such as launches and campaigns.
Fabric completed a thorough audit of the site which confirmed the underlying issues: inaccurate tracking, consent challenges, and GA4 limitations that delayed actionable insight by up to 48 hours.
The Strategy
Fabric partnered with Nadine Merabi to rebuild the data foundation and unlock real-time decision making.
We began by resolving consent and privacy challenges, implementing a robust consent framework and a new bespoke data layer to ensure traffic, item performance and checkout activity were tracked accurately. Alongside this, we worked closely with teams across the business to educate stakeholders, improving confidence and understanding of the data being used every day.
Once the foundations were in place, Fabric introduced Fabric RealTime - a custom-built real-time reporting solution powered by BigQuery. This overcame GA4’s freshness delays, delivering live, in-day insight into sales, traffic and campaign performance through tailored dashboards aligned to Nadine Merabi’s commercial goals.
Fabric managed the full lifecycle: build, enablement, training and long-term maintenance - ensuring data quality remained consistent as the business continued to scale.
The Results
With accurate, real-time insight available across the organisation, Nadine Merabi transformed how decisions were made. Teams could monitor launches as they happened, adjust marketing investment instantly, and react to issues before they impacted revenue.
The business gained clear visibility into which influencers were driving meaningful traffic, identified and resolved a stock issue in real time, saving £60,000 in lost revenue, and reallocated campaign spend at pace to maximise performance.
By replacing delayed, unreliable reporting with live, trusted data, Nadine Merabi empowered every team to move faster, trade smarter, and deliver a better customer experience.
Don't take our word for it, take theirs!
“Fabric combined GA4 best practice with a deep understanding of our unique setup.Their technical expertise gave our teams confidence in the data — and clarity across the business.They don’t just implement; they listen, adapt, and deliver.”
“We work with some of the biggest sports organisations in the world, so having absolute confidence in our data is critical. Fabric came in and delivered a full GA4 solution that met the standards we needed, while working closely with my team to make sure everything was done properly.
"Fabric have run multiple A/B and MVT tests across the site, uncovered some unexpected results, and been able to test bigger changes before committing to development. They also reviewed our site speed and recommended simple fixes — one of which reduced load time by 30%. Fabric have been brilliant at prioritisation, listening to what we need, and helping us move faster while making smarter decisions.”
