Take Control of Cookie Consent: Why Managing Your CMP Through GTM Makes Sense

Take Control of Cookie Consent: Why Managing Your CMP Through GTM Makes Sense

In a privacy-focused world, cookie consent isn’t optional – and how you manage it can make a big difference to your data quality and compliance.

March 5, 2026
Your Shopify Website – and how your Shopify Apps might be harming it

Your Shopify Website – and how your Shopify Apps might be harming it

Shopify apps can add valuable functionality, but they can also slow your site down, cause conflicts, and impact data quality.

March 5, 2026
GA4, Five Years Later: What’s Still Broken and How to Fix It?

GA4, Five Years Later: What’s Still Broken and How to Fix It?

When GA4 arrived back in October 2020 (yes, we couldn’t believe it’s been that long either!), it came with some sizeable promises; a slicker dashboard, cross-platform visibility, and a future without cookies.

March 5, 2026
What does our GTM certification mean for your business?

What does our GTM certification mean for your business?

We’re proud to share some exciting news: following a rigorous testing and approval process, Google has officially recognised Fabric Analytics as a certified partner for Google Tag Manager.

January 21, 2026
What is the iOS 26 update and what does it mean for your data?

What is the iOS 26 update and what does it mean for your data?

This post explains the key changes coming with Apple’s iOS 26 update and how they affect your analytics and advertising data.

March 5, 2026
A/B Testing Flexibility: Why Fabric Works With Any Tool and Built Its Own

A/B Testing Flexibility: Why Fabric Works With Any Tool and Built Its Own

Experimentation shouldn’t be limited by the tool you use — and that’s the idea behind this post.

March 5, 2026