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Rachael Phillips
Rachael Phillips

Rachael Phillips

With a varied career spanning interior design, teaching, and running her own sewing business, Rachael combines creativity and strategic organisation to promote Fabric’s marketing channels. At home, she’s kept busy with three young children and a lively cocker spaniel!

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Rachael Phillips

GA4, Five Years Later: What’s Still Broken and How to Fix It?
GA4 & Analytics
GA4, Five Years Later: What’s Still Broken and How to Fix It?

GA4, Five Years Later: What’s Still Broken and How to Fix It?

When GA4 arrived back in October 2020 (yes, we couldn’t believe it’s been that long either!), it came with some sizeable promises; a slicker dashboard, cross-platform visibility, and a future without cookies.

March 5, 2026

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