We’re proud to share some exciting news: following a rigorous testing and approval process, Google has officially recognised Fabric Analytics as a certified partner for Google Tag Manager.

This achievement reaffirms our position as one of the UK’s leading analytics consultancies, specifically when it comes to advanced implementations of Google Tag Manager. Gaining certification required us to demonstrate both deep technical expertise with GTM and active membership in the specialist Google Analytics Certified Partner Programme. In short, it’s Google’s way of confirming their confidence in our skills with both Google Analytics and Google Tag Manager.

What does “Google Tag Manager Certified” mean?

Mastery of GTM: we have proven skills in deploying, managing, and auditing tags at scale.

Reliable Data: our clients have assurance that data tracking is accurate, clean, and trustworthy.

Advanced knowledge: the certification process requires real examples of projects, beyond theory, we’ve proven we can solve real-world client challenges.

App tracking & mobile capability: we have demonstrated expertise in setting up GTM for mobile apps (iOS & Android), including using Firebase / app SDKs, managing containers for app‐tracking, and applying event triggers without needing to rebuild or re-submit the app to app stores. This capability ensures fast, flexible, robust tracking across both web and app environments.

Why does it matters for our clients?

• Smarter, faster setups resulting in clean, efficient tag structures that reduce delays and errors.
• Trustworthy measurement and data you can rely on for critical business decisions.
• Privacy & compliance providing confidence that your tracking respects GDPR and consent requirements.
• Multi-platform tracking since many products live both on web and mobile app, our app-based GTM setup ensures all user journeys are captured, analysed, and optimised seamlessly, regardless of platform.
• Competitive edge with only 25 certified agencies in the UK, our clients benefit from rare expertise.
• Future-readiness  for your business; the ongoing certification means we stay ahead of new GTM and mobile-app tracking features (for example server-side tagging for mobile apps) so your data infrastructure remains cutting edge.

We’re proud of our team for achieving this milestone — and even more excited about what it enables for our clients. If you’d like to see how our GTM expertise could translate into better data and sharper insights for your business, we’d love to talk.