Fabric Blog
Welcome to our blog. We’re here to share expert insights, practical tips, and the latest updates on analytics, CRO, and digital marketing trends. Whether you’re looking to improve your data strategy or stay on top of industry changes, our blog offers valuable resources to help you grow and succeed in the ever-evolving digital world.
20th January 2025
The Critical Role of a Proper GA4 Setup in Effective CRO
When it comes to Conversion Rate Optimisation (CRO), data isn’t just important—it’s essential. But the...
19th December 2024
5 Signs in GA4 That Reveal Consent Mode V2 Isn’t Implemented Correctly
Consent Mode V2 is a powerful tool in GA4 that ensures data collection respects user...
4th December 2024
Why Brands Missed Out on Black Friday Without Real-Time Analytics
Black Friday is one of the most important sales events of the year, particularly for...
25th November 2024
The Hidden Cost of Discount Code Leaks
In the world of e-commerce, discount codes are a popular and effective way to attract...
1st October 2024
Post-Universal Analytics Sunset: What Should You Have Done? + Common GA4 Challenges
It’s been 15 months (3 months since 360) since Google officially retired Universal Analytics (UA)...
1st October 2024
Why Using a GA3 dataLayer in GA4 Will Lead to Tracking and Ad Optimisation Issues
Since the transition to Google Analytics 4 (GA4), many businesses may still be relying on...
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