Fabric Blog
Welcome to our blog. We’re here to share expert insights, practical tips, and the latest updates on analytics, CRO, and digital marketing trends. Whether you’re looking to improve your data strategy or stay on top of industry changes, our blog offers valuable resources to help you grow and succeed in the ever-evolving digital world.
12th March 2025
Attribution Is Dead – Treat Your Campaigns Like Your Website
The holy grail of marketing was once considered to be attribution. Multi-touch points, user journeys...
11th March 2025
Google Tag Manager Update – What You Need to Know!
Google has recently announced plans to update how Google Tag Manager interacts with Google Ads...
3rd March 2025
Imagine running an A/B test where 100,000 users see your new design … or do they?
Are your A/B Tests telling the truth? Many A/B tests count impressions/views/sessions on page load...
17th February 2025
Why Your Average Order Value is Lying to You
Average Order Value (AOV) is one of the most popular metrics in eCommerce. It’s plastered...
13th February 2025
Does Microsoft Clarity Provide Clarity To Your Customers?
What’s the Problem? To Paraphrase an old saying, ‘When a product is free, the chances...
20th January 2025
The Critical Role of a Proper GA4 Setup in Effective CRO
When it comes to Conversion Rate Optimisation (CRO), data isn’t just important—it’s essential. But the...
Connect with us
We are a dedicated analytics and CRO agency that specialise in helping our clients weave data into the heart of their business.
If you feel like we could be a good fit for your business please do not hesitate to get in touch.
