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Fabric Blog

Welcome to our blog. We’re here to share expert insights, practical tips, and the latest updates on analytics, CRO, and digital marketing trends. Whether you’re looking to improve your data strategy or stay on top of industry changes, our blog offers valuable resources to help you grow and succeed in the ever-evolving digital world.

Taxonomy / Naming Conventions – fool proof guide

Taxonomy / Naming Conventions… not the sexiest topic but one of the most important.. Taxonomy...

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Importance of a measurement workshop

Are you unhappy with your GA4 configuration?! I imagine part of this is because you’ve...

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Governance for implementing tagging and tracking – what you need to know!

Here at Fabric Analytics we see some really simple things that can make an immediate...

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Google Analytics 4 VS Google Analytics 3 – key metric changes

On 1st July Google Analytics 4 will be the web analytics choice of many businesses...

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Creating a data dictionary – our 6 stage process

Do you have a data dictionary internally? We find it’s a super useful document for...

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20 top tips to configuring your GA4 account

Here are Fabric Analytics we can appreciate the complexity, fear and panic that comes with...

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If you feel like we could be a good fit for your business please do not hesitate to get in touch.