Fabric Blog
Welcome to our blog. We’re here to share expert insights, practical tips, and the latest updates on analytics, CRO, and digital marketing trends. Whether you’re looking to improve your data strategy or stay on top of industry changes, our blog offers valuable resources to help you grow and succeed in the ever-evolving digital world.
4th December 2024
Why Brands Missed Out on Black Friday Without Real-Time Analytics
Black Friday is one of the most important sales events of the year, particularly for...
25th November 2024
The Hidden Cost of Discount Code Leaks
In the world of e-commerce, discount codes are a popular and effective way to attract...
1st October 2024
Post-Universal Analytics Sunset: What Should You Have Done? + Common GA4 Challenges
It’s been 15 months (3 months since 360) since Google officially retired Universal Analytics (UA)...
1st October 2024
Why Using a GA3 dataLayer in GA4 Will Lead to Tracking and Ad Optimisation Issues
Since the transition to Google Analytics 4 (GA4), many businesses may still be relying on...
10th September 2024
Elevate Your CRO with Expert A/B Testing for Complex Web Frameworks
In the fast-paced world of digital marketing, Conversion Rate Optimisation (CRO) is a key driver...
30th August 2024
Google’s New Tools: Refining First-Party Data Strategies and Their Impact on GA4
Google’s recent updates—Tag Diagnostics and a streamlined Consent Management Setup—aim to bolster first-party data strategies...
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