Fabric Blog
Welcome to our blog. Here, we aim to share valuable insights, tips and information on a wide range of topics to help you stay informed and up-to-date.
1st October 2024
Post-Universal Analytics Sunset: What Should You Have Done? + Common GA4 Challenges
It’s been 15 months (3 months since 360) since Google officially retired Universal Analytics (UA)...
1st October 2024
Why Using a GA3 dataLayer in GA4 Will Lead to Tracking and Ad Optimisation Issues
Since the transition to Google Analytics 4 (GA4), many businesses may still be relying on...
10th September 2024
Elevate Your CRO with Expert A/B Testing for Complex Web Frameworks
In the fast-paced world of digital marketing, Conversion Rate Optimisation (CRO) is a key driver...
30th August 2024
Google’s New Tools: Refining First-Party Data Strategies and Their Impact on GA4
Google’s recent updates—Tag Diagnostics and a streamlined Consent Management Setup—aim to bolster first-party data strategies...
9th July 2024
Checkout Extensibility upgrade – July 2024
Executive Summary: Shopify are deprecating the checkout.liquid theme file for the Information, Shipping and Payment...
25th June 2024
Consent Mode v2 – what does it mean for you?
Executive Summary: Google has unveiled a significant update, emphasising the need for strict compliance among...
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