We are Fabric Analytics.
A new and exciting agency specialising in
data & analytics.

We help our clients to achieve data enablement.

We are a dedicated analytics agency that specialise in helping our clients weave data into the heart of their business.

We focus on data collection, measurement, privacy and activation primarily using the Google Marketing Platform.

Data enablement is the practice of empowering your business to understand and harness the power of data and analytics.

We want to be your partner in navigating this ever changing and complex data ecosystem. Our data enablement approach allows you to turn users into customers.

We approach our solutions as a true partner and operate an extension of your team all while building a culture based on simplicity, innovation and honesty.

The Fabric Analytics Team.




Dan has over 15 years’ experience in data, web analytics and website experience. He was responsible for a team of over 400+ analytics and data specialist at Dentsu. He led, built and scaled the largest Google Marketing Platform reseller and service partner in the UK with over 150+ GA 360 licences and £1 billion+ annual spend through DV360 and SA 360.

Dan was one of the original leaders of Google Marketing Platform reseller and service partners in Europe. He’s known this technology all the way from urchin to GA4.

Dan has a proven track record in helping 100s of businesses get the most out of the Google Marketing Platform across a number of verticals having worked with brands such as Holland and Barrett, Jurys Inn, B & Q, Thomas Cook, Deliveroo, Flutter, PureGym, VW, Specsavers, COOP, Iceland and Adobe.

Dan is passionate about creating solution for clients that drive value. He gets excited about improving data enablement across organisations.




Having started his career in the media communications industry with stints at broadcaster LWT and media specialist TMD, Dave co-founded a media agency in Manchester in 1994. Under Dave’s leadership, Mediavest Manchester enjoyed sustained growth over the next 17 years, becoming the UK’s largest privately owned media communications business, with offices in Manchester, Edinburgh, Leeds and Newcastle, a headcount of 300+ and billings of £250m. The business was an acknowledged pioneer in digital media and built up an enviable client list of major UK businesses.

In 2011, the business was acquired by Dentsu Inc, and Dave took on the role of Chairman of the Group’s regional businesses, overseeing further business growth and leading M&A activity before stepping down in 2019.

“The most rewarding elements of my role across the years I’ve spent in the media communications industry has been collaborating with some really talented people, and having the privilege of being considered a trusted business partner and adviser by some really inspiring clients.”

Our Values

  • Partnership vs supplier
  • We spend time understanding your customers and business. We act as an extension of your team to help jointly achieve goals. We demand deep integration, not just transactional relationships with our clients. All the team no matter what level will operate in this way.

  • Honest and transparency
  • Our model is simple - Fully transparent based on hours of time from our experienced and talented teams. You’ll only pay for hours that drive your business forward as we promote self sufficiency for all of our clients.

  • Drive value with data
  • We fundamentally believe in data enablement across every business we work with. We have an unrelenting passion in helping our clients get the most from their data, technology to achieve their goals. We’re excited about the future of technology and the advancements it can bring for businesses

  • Excitement and curiosity
  • We appreciate that analytics can be dry for some, but not for us. We LOVE it. We’re always high energy, passionate and ready to jump into your business. We’re a technically gifted agency but it brings us joy to translate this into actual improvement in business performance.